Store / CommerceIndependent concept by Derwio / 2026

SEL

Collection, search, product details and a bag with a complete demo checkout.

Open the demo
SELDemo journey / 01

SÉRUM

SEL serum in a frosted bottle

Face serum

€24
Demonstration without payment01 / 03

SÉRUM. 30 ml. €24

CONTEXT & DIRECTION

From product to purchase.

Shoppers need to understand the range, choose a size and see their total before checkout. SEL connects a storefront, categories, search, individual product pages and a bag in one continuous journey.

Quiet product photography, forest green and clear information rows. The storefront establishes a mood; product pages change the rhythm to prioritise photography, size and price. The bag opens alongside the selection.

Derwio’s role
Structure, design, development, responsive layouts
Inside the product
Home / catalogue / three products / ritual / bag / demo checkout
WORKING PAGES

Everything needed to choose.

Explore the inner pages and try the navigation.

Working interfaceOpen separately
A CLEAR TOTAL

Size, quantity and delivery are visible before confirmation.

MOBILE JOURNEY

Shopping with one hand.

The bag spans the screen. Quantity, delivery and total stay together.

Open on your phone
ONE VISUAL SYSTEM

SEL

Search and sorting / sizes / gallery / bag / order states

Components and states
Product size
SÉRUM / 30 ml€24

A component sample. The working bag is available in the demo store.

All screens and product connections
SCREEN ↔ SYSTEM
01 / Catalogue & search
Open interface: Catalogue & search
02 / Product page
Open interface: Product page
03 / Bag
Open interface: Bag

Catalogue → product → bag → checkout. Size and price stay connected.

A self-initiated studio project. The brand is fictional; real transactions and external integrations are not connected.

Explore the complete demo
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PULSE/

Web product / Digital product