The complete product
A side profile reveals the geometry without decorative angles. Model, purpose and key specifications share a screen.
VELO / PERFORMANCE / SELF-INITIATED CONCEPT
Built to move.
E-commerce / Art direction / UX concept
2026
Design concept
Self-initiated by Derwio
Visual direction and design
Designs for the collection, bicycle detail and frame-size selection.
Screen designs only. Controls inside the illustrated screens do not perform actions.INSIDE THE PROJECT
VELOENGINEERED TO GO
BEYOND
THE LIMIT.
THE LIMIT.
R01 / ROAD COLLECTION
01 / BRIEF & APPROACH
A road-bike store that makes geometry, components and frame sizing easy to compare before buying.
Acid yellow, a full-profile product image and technical typography. Specifications sit beside the bike, with frame sizing separated from the product story.
In this concept
Collection / model detail / size guide
02 / INNER SCREENS
From first impression
to action.
Choose a screen to explore its desktop and mobile structure.
DesktopCollection
VELOROAD / COLLECTION 01R01
RIDE WITH INTENT.Further.
Further.
Faster.
Freer.
01 / ROAD€2,100
R01 — All road.
Carbon frame. Clean geometry. Your next route.
Collection / 2026Explore the model
Mobile
VELOROAD / COLLECTION 01R01
RIDE WITH INTENT.Further.
Further.
Faster.
Freer.
01 / ROAD€2,100
R01 — All road.
Carbon frame. Clean geometry. Your next route.
Collection / 2026Explore the model
Concept screen designs. The interface structure is shown here; controls within these designs are illustrative.
03 / DESIGN DECISIONS
Useful technical detail
Frame material, drivetrain and wheels form a concise list, separate from the product story.
Fit before purchase
Height and suggested frame sizes provide a starting point. The concept also calls for checking geometry and individual fit.
Designed for mobile too
The full bicycle stays visible on mobile. Specifications and sizes follow in one column, without a wide table.
04 / WHAT’S INCLUDED
Three screens and mobile layouts. VELO, its models, specifications and prices are fictional. Purchasing and measurement-based fitting are not connected.
Next case studyAFTERHOURS